MARKETING MANAGER

Warren, MI

THE OPPORTUNITY

Reporting to the CEO, the Marketing Manager collaborates with interdepartmental teams to coordinate and execute marketing events, along with develop and implement marking and branding strategies for new and existing products and brands both internal and external. They will work with upper management to develop and manage an annual marketing budget, expenditure spending, and the like. This role will work in collaboration with the social media coordinator as well as any other professionals hired within the creative department. The Marketing Manager must be self-motivated, analytically driven, evaluate projects and ideas based on ROI and monitor the marketing budget.

 

Responsibilities:

  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results, and consumer trends

  • Lead the development of our marketing plans working closely with cross functional teams to create an effective and efficient marketing strategy focused on growing audiences for our products and brands

  • Manage conception, development, and implementation of marketing plans and strategies, product concepts, social media presence, and promotional programs to drive sales and increase customer base

  • Execution of strategic and tactical marketing campaigns, tracking and reporting of results, analysis, and recommendations

  • Track the actions of the company’s competitors in Michigan as well as local, regional, and national industry trends generally.

 

Experience and Requirements:

  • Bachelor’s degree in marketing, advertising, business, communications, or related field

  • Strong personnel management with experience in staffing, employee relations, training and development, and performance management

  • Ability to work independently with minimal supervision

  • Minimum of 21 years of age

  • Must pass criminal background check and drug screening

  • Knowledge of basic computer skills

THE GOOD STUFF

Benefits:

  • Health insurance

  • Dental insurance

  • Vision Insurance

  • Paid time off

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