We are seeking a highly accountable SEO Specialist to join our marketing team. The SEO Specialist will have a proven track record of developing, executing, and managing SEO strategy.

 

Responsibilities:

• Implement SEO strategies to improve a website's organic rankings to grow site traffic

• On-site optimization of on-page elements, appropriate use of redirects, identify areas of opportunity to improve internal linking structures, website copy optimizations, review and validate the use sitemaps

• Conduct keyword research to identify keyword and content gaps and provide detailed recommendations to increase visibility within search engines to drive relevant traffic to website

• Analyze and compile relevant data across several reporting platforms to measure the effectiveness of SEO efforts and provide performance insights on an ongoing and ad-hoc basis 

• Remain current on the latest SEO tools and techniques and communicate learnings across our teams and stakeholders to create awareness and buy-in 

• Create and deliver competitive insights and strategies to facilitate growth

• Work with different teams, such as website developers, web analytics, content, UI design, and branding/PR teams on the execution of projects

• Provide SEO recommendations on the structure of sites and pages to improve visibility and signaling to search engines

 

Qualifications:

• At least 2+ years of Search Engine Optimization experience

• In-depth knowledge of multiple website analytics platforms and the use Google Search Console to identify and troubleshoot issues on an ongoing basis

• Experience with technical SEO tools and keyword reporting platforms to identify issues and opportunities

• Have strong communication skills, both verbal and written

• Must be able to complete a project from A to Z, with minimal management

• Ability to prioritize and manage multiple tasks simultaneously

• Have the ability to conduct research and provide solutions

• A self-learner with the ability to take initiative and solve problems

• Strong analytical skills and data-driven thinking