SEO SPECIALIST

Troy, MI

THE OPPORTUNITY

We are seeking a highly accountable SEO Specialist to join our marketing team. The SEO Specialist will have a proven track record of developing, executing, and managing SEO strategy.

 

Responsibilities:

  • Implement SEO strategies to improve a website's organic rankings to grow site traffic

  • On-site optimization of on-page elements, appropriate use of redirects, identify areas of opportunity to improve internal linking structures, website copy optimizations, review and validate the use sitemaps

  • Conduct keyword research to identify keyword and content gaps and provide detailed recommendations to increase visibility within search engines to drive relevant traffic to website

  • Analyze and compile relevant data across several reporting platforms to measure the effectiveness of SEO efforts and provide performance insights on an ongoing and ad-hoc basis 

  • Remain current on the latest SEO tools and techniques and communicate learnings across our teams and stakeholders to create awareness and buy-in 

  • Create and deliver competitive insights and strategies to facilitate growth

  • Work with different teams, such as website developers, web analytics, content, UI design, and branding/PR teams on the execution of projects

  • Provide SEO recommendations on the structure of sites and pages to improve visibility and signaling to search engines

 

Qualifications:

  • At least 2+ years of Search Engine Optimization experience

  • In-depth knowledge of multiple website analytics platforms and the use Google Search Console to identify and troubleshoot issues on an ongoing basis

  • Experience with technical SEO tools and keyword reporting platforms to identify issues and opportunities

  • Have strong communication skills, both verbal and written

  • Must be able to complete a project from A to Z, with minimal management

  • Ability to prioritize and manage multiple tasks simultaneously

  • Have the ability to conduct research and provide solutions

  • A self-learner with the ability to take initiative and solve problems

  • Strong analytical skills and data-driven thinking

THE GOOD STUFF

Benefits:

  • Health insurance

  • Dental insurance

  • Vision Insurance

  • Paid time off

  • Paid holidays

  • Employee discount

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